Mark Tomlinson

In today's lightning fast information era, where anyone with an Internet connection holds virtual press credentials, news travels fast. And bad news travels really fast. When it comes to introducing new mobile apps, if a first impression is less than stellar, you can bet that "#fail" tweets will soon follow. For example, last year ESPN rolled out WatchESPN, a mobile app that allows fans to watch ESPN programming from mobile devices. Unfortunately, initially slow load times frustrated users and public criticism soon followed. On Twitter, users wrote the following and more: "ESPN's new mobile app takes 15 seconds to load on my iPhone 4 over Wi-Fi. #fail" To be sure, businesses and organizations are under intense pressure to roll out new applications on a continuous basis, to meet growing demands for ubiquitous access to information, and to make sure performance expecta... (more)

Five Overlooked Factors of Mobile Application Performance

Too often, little consideration is given to performance testing in the context of mobile application testing. We are reaching a tipping point in how consumers are accessing the Internet, with more than 50% of users expected to access the Web via a mobile device by the end of 2013. With this increase in mobile usage comes the need (really, a requirement) for organizations to meet an increased expectation in application performance. As users demand the same experience whether they are accessing Web-based content from their smart phones, tablets, or laptop computers, the performanc... (more)